DD: What, in your own words, is the definition of couture?
Riccardo Tisci: Couture is emotion. Couture is freedom. Couture is not thinking about pricing and not thinking about craziness. You can do whatever you want to do in couture. The couture client wants the latest things, but she wants the clothes to be super-special – the fabrics won’t even touch or go near anything like prêt-à-porter. I also believe that couture is not about shocking. When I was young, especially when I was at school, I thought couture was about big gowns, big hats (that is couture as well, of course) – but my couture is about going near the clothes and having a look at the details. I like people to have a shock in a chic way.
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